Nuestro Barrio, a television series about Hispanic life in the United States, is in the forefront of the new trend of “edu-tainment” programming, with character-driven dramatic storylines rooted in real life issues. The show uses the popular “telenovela” or soap opera format to address financial literacy and human relations issues, including home ownership, credit, and the dangers of predatory lending.
Nuestro Barrio delivers demonstrable results in financial literacy, according to a new study from UNC-Chapel Hill's Kenan-Flagler School of Business.
Funded by Freddie Mac, the project is used by bank partners to market their banking services and to provide financial literacy. Along with the commercial broadcast, the banks work with branches and nonprofit partners todistribute the series on DVDs, which are accompanied by a photonovela providing financial literacy. Nuestro Barrio is the foremost financial literacy media tool for Hispanics in the United States. It is also the first U.S. produced Spanish Language program to air on English language broadcast television in the United States. In 2009, Reinvestment Partners won the National Association of Realtors HOPE Award for Promotion of Minority Homeownership through Excellence in Media. Check out the video.
The show has aired in all media markets in North and South Carolina and is currently airing in Chicago, Boston, and Durham. We anticipate distributing Nuestro Barrio into the top Latino media markets across the country. The show has received press coverage in more than 250 different media outlets including National Public Radio.
Read about the Nuestro Barrio Homebuyer Education Campaign.
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